Case study: Mobile broadband investment delivers faster client service and support

Source: The Financial Post

Use a notebook to catch a thief

An apartment is burglarized, and a notebook computer is stolen. Within hours, a private theft recovery service pinpoints the stolen notebook’s location to remotely delete its confidential data, lock the hard drive, disable its functionality and alert local law enforcement to apprehend the thief.

A drama from a TV show? It’s all in a day’s work for Absolute Software Corporation, a Vancouver–based IT asset management specialist providing security and theft recovery services and embedded firmware to major manufacturers of computers and portable devices. Absolute Software’s security and theft recovery solutions work with any type of Internet connection, but the company prefers equipping their own employees and field sales reps with the “go-anywhere” connectivity of DELL Latitude notebooks with integrated broadband technology.

“Mobile broadband connectivity has gone from being a ‘nice-to-have’ technology to a being a ‘must-have’ technology,” says Phil Marshall, Absolute Software’s Vancouver IT Manager. “Even if we don’t actually enable mobile broadband on every Dell notebook we issue to an employee, we now ensure that all of our notebooks have embedded mobile broadband technology so it’s there when we need it—and we don’t have to go through another upgrade cycle to get it.”

Support for important customers — anytime, anywhere

Notebooks with integrated mobile broadband are ideal for today’s on-the-go business world, delivering “anywhere-anytime” Internet connectivity that enables business users to efficiently collaborate, exchange information, and conduct transactions. By eliminating plug-in devices and add-on cards, mobile broadband removes the risk and expense of replacing bent or broken external adapters, protruding antennas, cables, or wires.

Dell Latitude notebooks with built-in mobile broadband provide an “always-on” direct connection. Activated on a data rate plan, mobile broadband delivers fast download speeds backed by Canada’s largest 4G network available from TELUS. Unlike cable or DSL-wired and local Wi-Fi, mobile broadband connects through the mobile cellular network, enabling on-the-go Internet access through your notebook virtually anywhere a call can be placed with a mobile phone.

“In several instances, my IT people actually handled situations while riding the train home at the end of the workday,” says Absolute Software’s Marshall. “Having reliable broadband connection speeds while they are in transit on public transportation has proven to be quite essential, and has enabled them to quickly resolve several situations on the way home instead of dealing with the consequences the next day.”

Less drama and more productivity on the road

Leading technology companies prefer the hassle-free convenience and proven reliability of integrated mobile broadband for their own business use.

“It simply works,” says David Snell, president and founder of Ivrnet Inc., a provider of enterprise communications software. “Ultimately, that’s the purpose of using mobile broadband. I want to reduce the amount of drama associated with managing everyday technology, and having the right Dell equipment has done that.”

Calgary-based Ivrnet Inc. provides business productivity solutions for improving business communications embeds voice, texting, and web applications into business process tools for government and corporate clients across North America. Snell says a Dell Latitude notebook with mobile broadband is his constant companion, and is a perfect fit with Ivrnet’s company philosophy of solving business problems with communications and automation technologies that are powerful yet simple to use.

“Simplicity is absolutely key to us, because one of our prime objectives is to make the underlying technology disappear from view,” says Snell. “We want our clients to see elegant solutions to their business challenges—not the technology underneath the hood. Mobile broadband works the same way, and it fits perfectly in our business.”

Ivrnet’s business is “embedding intelligence into the business communications process,” and Snell says the mobile broadband intelligence embedded into Dell notebooks have made them a primary tool for his sales team. Instead of relying on Wi-Fi connectivity or plugging into a client’s office network, Ivrnet sales reps “simply pull out their mobile broadband-enabled laptop, and fire it up.”

“I love the Dell experience, and the fact that you can order direct from Dell, turn it on, connect, and go,” says Snell. “Dell notebooks make mobile broadband so simple and so easy, that we almost take them for granted — and that’s exactly what we want.”

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Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services that give
them the power to do more. For more information, visit Dell is a trademark of Dell Inc. Dell disclaims any proprietary interest in the marks and names of others.

TELUS (TSX: T, T.A; NYSE: TU) is a leading national telecommunications company in Canada, with $10.1 billion of annual revenue and 12.4 million customer connections including 7.1 million wireless subscribers, 3.7 million wireline network access lines and 1.2 million Internet subscribers and more than 400,000 TELUS TV customers. Led since 2000 by President and CEO, Darren Entwistle, TELUS provides a wide range of communications products and services including data, Internet protocol (IP), voice, entertainment and video. For more information about TELUS, please visit

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